Note: Here we are, at my last post. It’s been an interesting term so far and I’ve learned a lot from this experience, so thank you for your readership and comments! To wrap things up, we’re going to discuss the use of social media in crisis management.
Effective crisis management has always been an important facet of public relations and requires constant planning and preparation, allowing organizations to react swiftly as crises arise. Ideally, with this monitoring and planning, crises can be avoided to begin with but the reality is that this isn’t always possible.
Arguably, with socially media now firmly embedded into our daily lives- from personal to organizational use- crisis management has become even more important. Social media helps expand the reach and speed of communication and while we’ve highlighted some of the positive ways this can affect an organization, it can also achieve similar results with negative aspects, which obviously is not beneficial for organizations dealing with a crisis.